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Writer's picturestevendeebrown

What Does Storytelling have to do with Filet Mignon?

An aspect of story telling is to engage the audience's imagination. One tool is the use of simile and metaphor to illuminate the essence of a complex concept. I'm amused by the creativity of using food simile to explain technology. For those of us in non-food businesses, there are ample opportunities to utilize something almost as important as air and love. An inspired executive keynote is like a tender Filet Mignon, the best of the best. Are you hungry yet?



I saw a brilliant example of simile when talking about battery technology. In a post on LinkedIn the author likened a new battery to a BLT - bacon, lettuce, and tomato sandwich:


"...think of this new battery like a BLT sandwich."


I really like BLTs. But I wouldn't have taken a second to read that post if it weren't for the exploded diagram of the BLT, cleverly marking each sandwich component with the battery element it was correlated to. I have to give the author a lot of credit because the essence of the story is about a less than exciting topic of recharging:


The researchers claim 10,000+ charge and discharge cycles ... at a high current density ... meaning faster charging times.



In another example our corporate editor blogged about a recent security presentation. John Strand of Black Hills Information Security delivered a presentation at last year's RSA conference titled I Had My Mom Break Into A Prison Then We Had Pie. OK, sounds absurd on both points. But it's a very funny story, and the Pie is like the promised desert at the end of the story.



I don't know about you, but I'm hungry, and am going to throw some steaks on the grill.

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