My current role began in 2018 when I was asked to "help with executive presentations". Thinking back over my career, I've been asked to take on new roles to "help with presentations" four or five times. But this was the first time it involved the CEO and the President. The CMO invited me to move to a new building, a new desk...and then what? OK create some CEO keynote slides.
It's almost comical now, but I had to think about what to make my title in LinkedIn. No one told me what my title should be. There was no description of my role. Just "help with presentations". So I did some research and chose Executive Communications, because it made sense. I dreamed of what it could mean, but I was busy with the slides.
As part of updating my LinkedIn profile, I did some searching and decided to network with others who claimed Executive Communication responsibilities. I inquired the scope of their role, their priorities, and best practices. I spoke with people at Samsung, Mozilla, and a few other luminary silicon valley companies. And I realized the role was huge, and I needed to prioritize.
I also discovered that some people believe that Executive Communications has implications of a focus on internal, employee communications. My company has several people in this role, supporting various VPs and HR in leading their teams.
Therefore in the first two years I have focused on creating top caliber keynote content, driving story line creation, writing and publishing executive viewpoint articles and videos, and waterfalling the messages and content into our 4 business groups. And of course the promotional activities associated with each event or asset.
Future blogs will highlight experiences and lessons along the way. Thanks for joining me!
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